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The souvenir tokens yearn to resemble the sentimental value of paper ticket stubs-now an ancient relic due to mobile-ticket only stadiums.Īn email will be sent to fans post-game to access their collectible via the NFL NFT marketplace powered by Ticketmaster, where they can sell or trade the tokens. Roblox’s user-generated gaming platform offers in-game purchases through Robux, a virtual currency backed by credit and gift card transactions.įans who buy tickets to select NFL games for the remainder of the 2021 season will receive commemorative NFTs to serve as digital keepsakes. The virtual world is initially free-to-play, but Nike could eventually integrate paid offerings. Nikeland plans to add games around global sporting events, such as a potential soccer activation during the World Cup or a flag football game during the Super Bowl, according to CNBC. In-game activity will also be rewarded with materials for users to build their own mini-games inside Nikeland. Users with accelerometers in their mobile phones can jump or run to have their moves replicated by their in-game avatars. Nike’s metaverse will also encourage real-life movement. The virtual campus includes Nike buildings, basketball courts, fields and arenas for Roblox users to compete in games such as tag, dodgeball and “the floor is lava.” A digital showroom will also let users dress their avatars in Nike gear-ranging from classing sneakers to new product drops. Nike has partnered with online gaming platform Roblox to launch Nikeland, a virtual world inspired by the apparel giant’s real-life headquarters in Oregon. The Trail Blazers’ McCollum is the latest high-profile athlete to ink an individual deal, with fellow shooting specialist Stephen Curry joining Tom Brady and Shohei Ohtani as athletes to have equity in crypto exchange FTX.
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The company’s mobile app has more than four million downloads and has given more than $4 million in crypto this year.Ĭryptocurrency companies have infiltrated the NBA sponsorship arena through venue naming rights deals with the Miami Heat and Los Angeles Lakers and Clippers, as well as the league’s partnership with Coinbase. Users can earn cash back in the form of Bitcoin and Ethereum by making purchases with retail partners of StormX, which include brands such as Nike, eBay, Adidas, Sonos and Macy’s. As a brand ambassador, McCollum will take part in StormX events hosted at Portland’s Moda Center and appear in marketing content for the company.
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StormX, a crypto rewards company and jersey patch sponsor of the Portland Trail Blazers, has announced a partnership with the team’s star guard CJ McCollum. We are energized to have the backing and wealth of expertise that comes with having Paradigm and FTX as cornerstone investors.”
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“It’s exciting to be founding the business with Varun and Stuart, and to be building it in Scotland. “Blockchain technology is set to revolutionize sports betting and we want to be at the forefront of that,” Eccles said in a statement. Varun Sudhakar, who worked in senior strategy and corporate development at FanDuel, is BetDEX’s CEO, while FanDuel’s first engineering hire, Stuart Tonner, is the new company’s CTO. Paradigm, a crypto investment firm, led the round and was joined by FTX, the cryptocurrency exchange that has been an active sponsor in sports with a naming rights deal for the Miami Heat’s arena and a global partnership with MLB.Įccles, who will serve as the non-executive chair of BetDEX, co-founded FanDuel in 2009 and started sports group chat platform Flick in 2018. Its protocol will be open-sourced, enabling partners to build products on top of the platform. The Edinburgh-headquartered BetDEX raised a $21 million round, the largest seed investment for any UK startup.īetDEX will rely on public blockchain Solana and plans to offer fast, low-cost trades. Three former FanDuel executives, including founding CEO Nigel Eccles, have launched a blockchain-based, decentralized sports betting company, BetDEX.